From data to BusinessLine

Travel quickly, sustainably and comfortably: it is possible with BusinessLines. These buses take employees from the region to larger industrial estates in and around Eindhoven. Extra attractive: on some parts the BusinessLine runs over the bus lane and emergency lane. So along traffic jams. In addition, they are direct routes with few stops and without transfers. It has been extensively tested in recent months. And with this we now have an overview of the barriers and drivers, success factors and benefits for travelers. The starting point for a larger-scale rollout this autumn.

Results at a glance

What persuades someone to leave the car at home and get on the bus? We looked at it together with a group of future users during small-scale test drives. In addition to conducting preliminary research and surveys, we also mapped out customer journeys. Curious about the results? We have summarized them in a fact sheet “From data to BusinessLine. Download below ↓.