Encourage riding together

More and more students and young future employees no longer have their own car. Still, as employers we would like to make use of their qualities, but how do we get them onto BZOB? One of the options that has received new attention in recent years is encouraging shared driving. Something that can easily be tackled at industrial park level. In addition to tackling transport poverty, this also contributes to reducing parking pressure and CO2 emissions.

Encouraging shared driving requires a collective approach, and can be supported by Brainport Bereikbaar. This involves organizing a project-based approach, communicating with employees, recruiting interested parties, making a shared driving app available, rewarding shared kilometers and providing monitoring to see what it has yielded for employers and employees. BZOB.

If there is sufficient interest (= a representation of 500
employees) this will be further elaborated. The costs for the employer will ultimately amount to approximately € 90 - € 130 per participant per year, for license costs, activation and reward costs. But during the trial phase, Brainport will cover some of these costs, so that you have time to see whether it suits and delivers sufficiently for your organization.